Written By Anjali Chudasama PHOTOGRAPHS BY STEVE PREZAN
Do Marketing Campaigns Mislead Health-Conscious Consumers?
Marketing messages often advertise products like diet drinks and no added sugar yogurts as the healthier low calorie options. Why? Because these types of products are sugar-free or contain no added sugars. But you have to wonder which ingredients have replaced the sugars to warrant those delicious consumable substitutes.
It’s important to recognise the different artificial sweeteners on your food and drink labels. Some of the most common artificial sweeteners on today’s market include: acesulfame, aspartame, neotame, stevia and sucralose. Sweetened alternatives can be found everywhere, from toothpaste and mouthwash to fruit juice and yes, even weight loss products.
Always Read the Nutrition Labels
According to the NHS, no added sugar content doesn’t mean the product is 100% sugar-free.
A no added sugar claim simply means no extra sugar was added; but that doesn’t necessarily mean the sugar content wasn’t high to begin with – contrary to what customers may expect. Take granola bars for example. Sure, these tasty bars are made from oatmeal, fruit and nuts, all things we can agree are healthy. What the adverts don’t share is the single ingredient that holds our favourite breakfast bar together… sugar.
So next time you reach for that ‘healthy snack’ remember to take a look at the nutrition facts for any hidden sugars and sweeteners, rather than what the shiny packaging tells you. After all, brands want to sell their products because it’s good for them, but what is good for you?
Living a healthy lifestyle doesn’t mean you have to give up sugar (or sweeteners) entirely, just that it’s important to maintain a balanced diet, eat everything in moderation and of course, stay active.
They say your body is your temple, so keep it clean and nourished with good food choices for a happier – and longer life!